FYI is your source for the latest news and information about tourism and marketing from here at home and around the world. Please feel free to download and print any of the articles contained in this section. Maxx Marketing News Archive
And the seniors will inherit the earth...
February 14/08 - Dr. Peter Tarlow suggests that from a tourism perspective, the burgeoning seniors' market is really three markets: young seniors, middle seniors, and older seniors. Tarlow, a well kno...
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Ten Top Trends Impacting the Hospitality Industry Today
Feb 14/08 - The hospitality industry must keep up with the marketing Joneses to stay on top of behavioural trends. In any business, success is dependent on managers and decision-makers gaining a clear...
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Study finds online reviews a powerful tool
Dec 29/07 - TravelMoles David Wilkening reports that a recent study found consumers were willing to pay at least 20% more for services receiving excellent or 5-star ratings, as opposed to those receiv...
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